CLEAR MEN and AX body spray partner with the Esports World Cup to promote Saudi Arabian gamers. Unilever's iconic CLEAR MEN shampoo and AX body spray brands have made a move by joining the working partners of the EWC (Esports World Cup), which will be held in Saudi Arabia this summer, making it the biggest match in the world. This strategic partnership is an important step in Unilever's deepening relationship with Saudi Arabia's exciting sports community through its men's grooming products. One Mohammed Al Nimer, Sales Director of the Esports World Cup Foundation, expressed interest in the partnership and how players seek confidence and self-expression from brands that suit their lifestyle. He added that the partnership with CLEAR MEN and AX allows EWC to provide gamers with quality products that improve their daily lives.
One CLEAR MEN, known as the world's best men's shampoo, championed the slogan #KeepAClearHead to inspire men to succeed in virtual and real-life competitions. Unilever GCC Digital Media and Marketing Manager Tina Chikhani Nader talked about CLEAR MEN's mission to help men be the best they can be.The partnership with EWC aims to demonstrate that focus and concentration are the key to achieving excellence in sport and solving life's challenges.
One Chikhani Nader also explained AX Body Spray's role in the partnership, emphasizing its commitment to increasing trust and goodwill. Synonymous with style and personality, AX's invigorating scent resonates well with the challenges and expressive nature of the gaming world.By partnering with EWC, AX aims to strengthen its relationship with Saudi Arabian gamers, demonstrating that its products inspire confidence and can leave a lasting impression in both good and everyday life. - one Recognizing Saudi Arabia's impressive 89% player participation rate, the two brands see the Esports World Cup as the perfect platform to promote and engage with the local gaming community. By partnering with EWC, CLEAR MEN and AX Body Spray aim to strengthen their position as a trusted brand in Saudi Arabia's beauty game.- one Ultimately, Unilever's partnership with EWC through CLEAR MEN and AX Body Armor demonstrates its commitment to providing Saudi Arabian gamers with products that enhance performance, reliability, and self-expression.
This partnership not only reflects the brand's commitment to the gaming community but also its mission to enable individuals to achieve optimal performance in the virtual world or in their daily lives. As expectations grow for the Esports World Cup, all eyes are on how this partnership will evolve gaming in Saudi Arabia and beyond and redefine the intersection of beauty and sport.