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ESL FACEIT Group, a leading esports company and tournament organizer, has joined forces with Level Infinite to introduce an innovative PUBG Mobile esports card program. This partnership aims to leverage the immense popularity of PUBG Mobile to attract customers for payment systems and financial institutions.
According to the official release, the newly launched program allows banks, fintech companies, and telecom operators in MENA and Europe (excluding India, South Korea, and China) to offer PUBG MOBILE-themed cards to their customers. These cards will come with special reward incentives tailored to gaming and esports enthusiasts.
The collaboration will enable card issuers to create PUBG MOBILE cards that provide various benefits focused on gaming, such as exclusive in-game items based on cardholder spending habits. Additionally, partners will have the opportunity to secure naming rights for the prestigious PUBG MOBILE Club Open event and organize bootcamps for emerging esports talents.
ESL FACEIT Group will play a pivotal role as the program manager, overseeing esports events, managing engagements with creators, providing rights through Level Infinite, and offering an API for automated UC (Unknown Cash) transactions, PUBG MOBILE’s in-game currency.
Eugene Zelenyi, Senior Director of Global Brand Partnerships at ESL FACEIT Group, expressed enthusiasm about the initiative, highlighting its potential to engage the Gen Z audience seamlessly through the integration of esports excitement into everyday financial products.
"This partnership with PUBG MOBILE and Level Infinite Group offers financial institutions a unique opportunity to capture and engage a significant share of the Gen Z audience," said Zelenyi. "The program combines card product acquisition, usage benefits, and audience awareness at scale, providing partners with a comprehensive solution for both awareness and performance."
As esports continue to grow in popularity globally, initiatives like the PUBG Mobile esports card program demonstrate how gaming culture can intersect with traditional financial services, creating innovative avenues for customer engagement and brand promotion.
With ESL FACEIT Group's expertise in esports management and Level Infinite's strategic approach, this collaboration is set to reshape how gaming enthusiasts interact with financial products, offering a blend of entertainment, rewards, and community engagement through PUBG Mobile-themed financial solutions.