The Esports World Cup Foundation has unveiled a powerhouse lineup of global brands ready to elevate the gaming experience to new heights at this year's Esports World Cup in Riyadh, Saudi Arabia. Heinz, Logitech G, and Secretlab have all joined forces as official Event Suppliers, promising bespoke activations and state-of-the-art gaming equipment that will leave enthusiasts and professionals alike buzzing with excitement.
Heinz, renowned as the Middle East's top sauces brand, is set to bring a unique flavor to the gaming world. At the Esports World Cup, attendees can indulge in Heinz's signature sauces, including tantalizing new mayo flavors, and expect delightful surprises that epitomize the brand’s motto, “It Has To Be Heinz.” Fans can anticipate the unveiling of a special 'Game Changer' surprise exclusively crafted for the EWC, ensuring a memorable experience that combines gaming passion with culinary delight.
Passant El Ghannam, Heinz’s Middle East & Africa Marketing Director, expressed the brand's enthusiasm: "Heinz is proud to partner with the Esports World Cup, reinforcing our bond with the global gaming community and local fans through an engaging and flavorful experience in Riyadh."
Logitech G, synonymous with cutting-edge gaming peripherals, is gearing up to showcase its PRO SERIES at the festival. Designed in collaboration with esports professionals, Logitech G's PRO SERIES promises to enhance gaming performance with top-tier keyboards, headsets, mice, and racing equipment. Festival-goers will have the opportunity to experience these industry-leading products firsthand at Logitech G's interactive booth, which will feature meet-and-greets and gaming challenges with exciting prizes.
Dana Zebian, Logitech G's Gaming Marketing Category Lead in the Middle East, highlighted their excitement: "Logitech G is thrilled to partner with the Esports World Cup, presenting our PRO SERIES at the world’s largest gaming festival. Designed by pros, engineered to win — discover the next generation of gaming gear with us."
Meanwhile, Secretlab has been appointed as the Official Chair Supplier for the Esports World Cup. The Secretlab TITAN Evo Esports World Cup 2024 Edition is custom-engineered to provide unparalleled ergonomic support, catering specifically to the needs of esports professionals during extended gaming sessions. Secretlab's chairs, renowned for their ergonomic design and comfort-enhancing features, ensure optimal performance and endurance for players at the pinnacle of competitive gaming.
With a dedication to ergonomic excellence and technological innovation, Secretlab continues to redefine gaming comfort. The Esports World Cup represents an ideal platform for Secretlab to showcase its commitment to supporting esports athletes with the very best in seating solutions.
The partnership between Heinz, Logitech G, Secretlab, and the Esports World Cup Foundation underscores a shared commitment to advancing the esports industry. By integrating their expertise and cutting-edge products into the fabric of the festival, these brands are set to create an unforgettable experience that celebrates gaming culture and champions the future of esports on a global stage.