In a bold move into the world of esports, Mastercard has joined forces with the Esports World Cup (EWC), signaling its commitment to engaging with the gaming community on a global scale. While Mastercard is renowned for its innovative payment solutions, this partnership with EWC underscores a strategic shift towards on-site activations and fan-centric experiences.
Mastercard's involvement in EWC goes beyond its traditional role in digital payments. The partnership includes hosting weekly tournaments and offering rewards to participants, enhancing the event's appeal to gamers of all skill levels. Moreover, Mastercard's booth will serve as a hub for meet and greets with Saudi esports figures, fostering connections and community spirit among attendees.
As the largest gaming and esports event globally, EWC boasts a staggering lineup of over 20 tournaments and a prize pool exceeding $60 million. This spectacle unfolds over July and August in Saudi Arabia, attracting esports enthusiasts and professionals alike from around the world
Despite the contentious backdrop, Mastercard's decision to partner with EWC aligns with its broader strategy of enhancing brand presence through cultural and community engagements. Maria Medvedeva, Mastercard's Country Manager for Saudi Arabia & Bahrain, emphasized the partnership's role in supporting Saudi Arabia's gaming ecosystem in alignment with Vision 2030 and collaboration with the Saudi Esports Federation (SEF).
Mastercard joins a prestigious list of sponsors for EWC, including major brands like Pepsi, TikTok, Amazon, Logitech G, Adidas, and others. This extensive partnership network highlights the event's global appeal and the growing convergence of gaming, entertainment, and corporate sponsorship.
Maria Medvedeva expressed optimism about Mastercard's contribution to EWC and the Kingdom's gaming landscape, emphasizing the company's dedication to nurturing talent and community engagement in Saudi Arabia. As EWC unfolds, the partnership promises to provide a platform where gaming prowess meets cultural exchange, inviting enthusiasts worldwide to celebrate the spirit of esports in a dynamic and inclusive environment.