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NODWIN Gaming, a prominent name in Indian esports, has announced Android as the title partner for its highly anticipated BGMI Masters Series (BGMS) Season 3. This partnership marks a significant collaboration between the mobile operating system giant and the esports tournament.
As part of the agreement, teams competing in BGMS Season 3 will utilize high-end Android devices, showcasing the capabilities of the platform in competitive gaming. The tournament itself will be rebranded as the Android BGMS Season 3, highlighting the partnership's scope and impact.
In addition to Android, NODWIN Gaming has also welcomed skincare brand Garnier Men as a partner for the tournament, marking their debut in esports sponsorship in India. This partnership underscores the growing interest of mainstream brands in engaging with the esports community.
Joining Android and Garnier Men are established brands such as Red Bull and Crunchyroll, along with continued support from TVS Raider and Philips OneBlade from previous seasons. This collective effort brings the total number of tournament partners to six, contributing to the success and visibility of BGMS Season 3.
The Android BGMS Season 3 kicked off on July 19th and will continue until August 11th, featuring 24 teams competing for a substantial ₹10 million INR prize pool (~£92,500). Battlegrounds Mobile India (BGMI), which returned to the Indian market in May 2023, remains one of the most popular esports titles in the region, attracting a dedicated following of gamers and enthusiasts.
Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming, expressed excitement about the partnerships: "We are thrilled to announce our collaboration with Android, Garnier Men, and Red Bull for the third season of BGMS. Their involvement underscores the growing recognition of esports as a mainstream sport and the immense potential for youth engagement in this dynamic field."
Rathee further emphasized the collective effort to nurture and promote esports talent nationwide, reflecting NODWIN Gaming's commitment to advancing the esports ecosystem in India.
With Android's support and the backing of other notable brands, BGMS Season 3 is poised to deliver thrilling esports action and set new benchmarks in competitive gaming. As the tournament progresses, the partnership aims to elevate the gaming experience and community engagement across the country.