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In a move set to redefine the esports experience, European esports powerhouse OG Esports has announced a strategic partnership with PARI, a prominent Russian esports betting brand. This collaboration aims to innovate and enhance the engagement of esports fans through a series of unique and immersive experiences.
OG Esports and PARI are teaming up to create experiences that go beyond the ordinary. From exclusive content releases to specially tailored events and opportunities, the partnership promises to offer fans new and exciting ways to connect with their favorite esports organization. While specific details about these initiatives are yet to be unveiled, both parties are eager to reveal more in the coming months, hinting at an array of surprises in store for the esports community.
Established in 2022, PARI quickly made a name for itself in the esports betting landscape with its user-friendly mobile app. Beyond esports, PARI has expanded its reach, including partnerships with notable entities like Indian esports organization ENTITY Gaming and the Russian Premier League football club FC Pari Nizhny Novgorod. In a strategic move last year, PARI Entertainment was launched under the leadership of Sergey Glamazda, former CEO of Virtus.pro, focusing on organizing esports tournaments starting from 2024.
PARI joins an illustrious lineup of partners at OG Esports, including renowned names like Red Bull and cryptocurrency liquidity provider Wintermute. This collaboration not only broadens OG’s partnership portfolio but also underscores its commitment to enriching the esports experience through diverse and innovative collaborations.
Sujoy Roy, Head of Partnerships at OG Esports, expressed his enthusiasm about the alliance, stating, “It’s always exciting to join forces with a brand such as PARI. Their forward-thinking approach aligns with our vision of delivering unparalleled experiences to our fans.” Roy emphasized that this partnership aims to bring fresh and exciting opportunities to the esports scene, driven by a shared passion for elevating fan engagement and fostering community spirit.
As esports continues to captivate global audiences, partnerships like OG Esports and PARI are poised to set new benchmarks in fan interaction and experience. The collaboration promises to blend PARI’s expertise in esports betting with OG Esports’ dedication to innovation, ultimately creating a richer, more immersive environment for fans worldwide.