Indian sports broadcasting giant, Star Sports, has teamed up with the Esports World Cup Foundation (EWCF) to broadcast the Esports World Cup (EWC) 2024. Scheduled from July 3 to August 25 in Riyadh, Saudi Arabia, this event promises an unparalleled experience for gamers worldwide.
Star Sports made headlines previously by televising India's first esports franchise, the BGMI Masters, which drew millions of viewers during its debut. Vikram Passi, Head of Marketing – Sports, Disney Star, noted the growing popularity of esports in India and aims to broaden its appeal with the EWC broadcast. He believes this will energize the gaming community and introduce esports to a wider audience.
Ralf Reichert, CEO of Esports World Cup Foundation, expressed excitement about bringing the prestigious tournament to India through Star Sports. He hopes this will further boost India's esports scene and inspire future champions. With top gamers competing in Riyadh, Reichert anticipates a surge in esports enthusiasm in India, potentially seeing an Indian team clinching victory.
The EWC 2024 promises to unite gamers globally in a unique competition, with Star Sports set to showcase the event across its platforms, signaling a new chapter for esports in India.