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Italian football club Parma Calcio 1913 has announced an exciting new partnership with Italian esports organization Reply Totem. This collaboration will focus on enhancing Parma's esports division through influencer marketing and social media strategies, aiming to attract a broader audience to the club's digital sports initiatives.
Parma, a storied football club currently competing in Serie A, is renowned for its success in the 1990s, including two UEFA Cup victories. Despite experiencing several relegations and leadership changes, Parma made a triumphant return to Italy’s top division in 2024. The club has been an early adopter of esports, launching its esports division in 2018 and competing primarily in the FIFA (EAFC) series.
Lorenzo Galletti, Parma’s Digital Marketing Director, highlights that the club boasts “the largest esports community in Italy.” With this new partnership, Parma aims to further capitalize on its strong national and international presence in the esports scene.
The deal with Reply Totem will involve joint efforts in content creation, influencer marketing, and the organization of various esports activations and events. Notably, the collaboration will include initiatives focused on women in esports and aims to broaden Parma’s roster of teams and gaming titles.
Maria Rita Labrocca, Social Media and Esports Specialist at Parma Calcio 1913, expressed enthusiasm about the partnership: “Parma Esports and Reply Totem confirm the commitment to invest in young talents and in the female sector, expanding the horizons of traditional esports, also thanks to the involvement of video game titles different from the classic sports simulators.”
This partnership marks a significant step for Parma Calcio 1913 as it continues to strengthen its presence in the esports industry and engage with a wider audience through innovative and inclusive strategies.