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UK esports organization Guild Esports has announced an exciting new partnership with eyewear designer and manufacturer Inspecs Ltd. Through this deal, Inspecs Ltd.'s REGEN brand will become the official eyewear partner for Guild Esports, marking a significant collaboration in the world of competitive gaming.
As part of this agreement, the REGEN brand will be prominently featured in Guild Esports’ promotional content. This will include social media posts and behind-the-scenes videos showcasing the esports organization’s rosters. The partnership will also see the REGEN logo appear on Guild Esports jerseys, starting with their Apex Legends team, which is currently competing at the Esports World Cup in Riyadh, Saudi Arabia.
While the exact terms of the deal were not disclosed due to ‘commercial confidentiality,’ it has been confirmed that the contract value is payable in cash. This partnership is part of a broader trend of eyewear brands entering the esports industry, following recent deals such as Zenni's partnerships with major esports events like Evo and ESL FACEIT Group.
Jasmine Skee, CEO of Guild Esports, expressed enthusiasm about the new partnership, stating: “Guild’s players need the best equipment if they are to compete at the highest levels of esports. By partnering with REGEN, not only are we bringing money in the door, but its glasses will also allow our players to compete at their best for longer. We’ll be cheering on our Apex Legends team at the EWC, with REGEN proudly on their jerseys.”
The collaboration between Guild Esports and Inspecs Ltd. represents a notable development for both parties. For Guild Esports, this partnership not only provides financial support but also enhances their players' performance with high-quality eyewear. As the esports landscape continues to evolve, such strategic partnerships are becoming increasingly common, helping teams and brands alike to strengthen their presence and capabilities.