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Riot Games, the developer behind the popular MOBA game League of Legends, is set to launch an exciting new collection of in-game emotes on August 27th. This latest addition features 75 unique emotes, each co-designed by teams from League of Legends' top-tier leagues.
A New Revenue Stream for Teams
The introduction of these emotes represents a significant move for Riot Games in enhancing the financial opportunities for professional esports teams. For the first time, 30% of the gross revenue from the sale of these emotes will be directly shared with the teams involved in their design. This initiative aims to provide a fresh revenue stream for organizations and reduce their reliance on traditional sponsorships.
Emotes Designed by Esports Teams
Each of the 75 emotes has been collaboratively designed with the teams competing in Riot’s major leagues. These leagues include the LCK (Korea), LPL (China), LEC (Europe), LCS (North America), VCS (Vietnam), PCS (Pacific), CBLOL (Brazil), and LLA (Latin America). The emotes range from team logos to representations of champions and other iconic game characters, reflecting the unique identity and spirit of each participating team.
This initiative follows Riot Games' previous success with emote bundles created for major events like MSI and Worlds. The new emotes are part of Riot’s broader strategy to enhance the League of Legends franchise’s business model by offering more esports-specific in-game items.
Purchase Details
The emotes will be available for purchase in the in-game store for 350 RP each. RP, or Riot Points, is League of Legends’ premium currency, which players can buy with real-world money. Pricing for RP varies by region; in North America, for example, 575 RP costs $4.99 (£3.89).
With this launch, Riot Games continues to innovate within the League of Legends ecosystem, blending esports and in-game customization to benefit both players and professional teams.