Hong Kong-based esports organization TALON Esports has announced a significant partnership with Visa, the global financial technology giant. This collaboration marks a major step forward in providing fans with exclusive and interactive experiences related to TALON’s Arena of Valor and Dota 2 teams.
As part of the partnership, Visa will support a range of fan activations, including the introduction of a specially designed supporters crew package. This package offers fans exclusive access to team events, unique merchandise, and personalized experiences such as dinners with TALON players, gaming house tours, and VIP hospitality at events.
Visa has been actively involved in the esports sector this year, forging partnerships with various organizations. Recent collaborations include working with Argentine esports team Leviatán and the VCT Game Changers roster of Team Liquid. Additionally, Visa launched the NAVI Visa Academy with Ukrainian esports organization Natus Vincere (NAVI), aimed at nurturing young talent in Counter-Strike 2.
Founded in 2017, TALON Esports has grown rapidly, competing in 12 titles across eight markets in the Asia-Pacific region. The organization’s current partners include Secretlab, Carnival, Monster Energy, ThundeRobot, and blockchain company Perion Labs. TALON has also recently joined the 2024 season of the PUBG Mobile Super League – Southeast Asia.
Sean Zhang, CEO of TALON Esports, expressed enthusiasm about the partnership: “Esports fans are always on the lookout for new experiences and ways to get closer to their teams. We have an engaged fan base of over 20 million across Asia Pacific, and partnering with Visa represents a significant milestone for TALON Esports. Together with Visa, we are excited to deliver unforgettable moments to our fans and achieve even greater success in the gaming arena.”
This partnership not only enhances the fan experience but also underscores TALON Esports' commitment to innovation and excellence in the esports industry.