Armenia-based esports organization Virtus.pro has announced the extension of its successful partnership with Italian sportswear brand Kappa. To mark the continuation of their collaboration, the two brands have unveiled an exclusive new clothing line, the Kappa × Virtus.pro collection.
The new collection features four distinct items: a long-sleeve shirt and three T-shirts, each distinguished by a unique number to enhance its authenticity. The designs incorporate typographic elements and slogans from both Virtus.pro and Kappa, reflecting the identities and styles of both brands.
The collection, which emphasizes themes of self-expression and breaking free from limitations and stereotypes, represents the second joint effort between Virtus.pro and Kappa. Their previous collaboration launched last year was met with positive reception, setting the stage for this new release.
In addition to the clothing line, Virtus.pro has launched a new campaign titled "Winning Starts Within" on August 12th. The campaign features Virtus.pro players participating in a Kappa × Virtus.pro boot camp, where they are equipped with the new gear and receive guidance to hone their skills. This initiative highlights the synergy between esports and sportswear, promoting both performance and style.
Nikolai Petrossian, CEO of Virtus.pro, expressed enthusiasm about the extended partnership, stating, “We are pleased to announce the continuation of our successful collaboration with Kappa. This partnership has proven beneficial in all aspects. For Kappa, with its masterful approach to clothing design, we have served as a gateway into the young and ambitious world of esports, resulting in a new unique style.”
Petrossian added, “The collaboration emphasizes our commitment to combining the spirit of sports with modern looks and reflects our values and ambitions. We are confident that this collection will highlight the individuality of our fans and all enthusiasts of both esports and stylish sportswear!”
The Kappa × Virtus.pro collection will be available for purchase through the Sportmaster and Urban Vibes websites and apps. In addition to Kappa, Virtus.pro's commercial partners include betting company Winline, accessories brand Thunderobot, and META Cybersport.